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Website Re-Designing

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Website Re-Designing

Your website redesign project doesn’t start when you sketch out what you want the site to look when your designer starts drawing the first pixel, or when you buy a pre-made website template. Even for small businesses, redesigns should start with a lot of strategic planning.

Without a strategic approach, your redesign might come out late, over-budget, and might be more of an expense than an investment. The following process might sound a bit overwhelming, but you’ll get a lot of advantages in return.

Without a strategic approach, your redesign might come out late, over-budget, and might be more of an expense than an investment. The following process might sound a bit overwhelming, but you’ll get a lot of advantages in return.

Planning a Website Redesign? Evaluate Your Business First

Getting a revamped website doesn’t mean throwing out your old website. It has to start with a review of what your current design is doing for you, what it lacks, and how it fits into your overall business.
Start by doing a quick review of your business as a whole. Consider the following areas:
Branding. How would you define your brand? Who are your target customers? How would they describe your brand?
Sales. Are you consistently reaching your sales targets? If not, what improvements are in the works that can help you meet your goals?
Marketing. Which marketing channels are you currently using? What results are you getting for each marketing channel?
Profits. Given both the income and expenses for your business, how much are the profits? Which products and which marketing channels deliver the highest profits?
Competition. How healthy is your business compared to your competitors?
Other KPIs. Consider the other key performance indicators that you use to measure the success of your business. This could be the number of recurring customers, the average lifetime value of your customers, or the number of new leads you get per month.