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Search Engine Optimization

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Search Engine Optimization

The Search engine optimization of websites is to make them reach the first position in search results.

The term Search Engine Optimization refers to all technical and content, depending on measures on a website that are implemented with the intention of improving rankings in the Search Engine Result Pages (SERPs). SEO is a sub-area of search marketing and thus online marketing.

The search for the www is becoming more and more prominent with the growing knowledge of the information on the internet. For example, many websites today would not be found on the internet if there were no search engines. Prominent examples include Bing, Ask and Google.

On-page SEO:

On-page optimization is a process of optimization of the content, structure, and visibility of your website or a web page to make the search engine in a friendly way. On-page optimization helps the Search Engine crawlers and spiders in better understanding your website or webpage and which keywords you are targeting to rank in top position with help of search engine optimization.

The on-page optimization includes the following checklist:

  1. Page title
  2. Meta Description
  3. Heading Tags (H1/H2)
  4. Meta Keyword
  5. Image Alt-Tag
  6. Image File Naming
  7. Anchor Text Linking
  8. Duplicate Content Fixing
  9. Keyword Density Proximity
Off-page SEO

Off-page SEO it refers to activities you can perform outside the boundaries of your website. That you can implement your website to improve your search engine rankings and also increase targeted traffic to your website.

The off-Page SEO services we provide for a client on a regular basis include:

  1. Directory submission
  2. Social Bookmarking
  3. Article Submission
  4. Classified Ads Posting
  5. Local Listing
  6. Blogging